You’ve launched Facebook ads, got some clicks, maybe even a few leads. But barely anyone is booking consultations or calling you back.
If you’re in the prefab home or modular housing space, this is a common issue. The good news is it is fixable with the right strategy.
At Vantage, we help home builders and prefab companies turn ad clicks into actual revenue. Here is why your current Facebook ad campaigns are not performing and how to turn things around.
Problem 1: You’re Sending Traffic to a Generic Homepage
Your homepage is not a sales tool. It is built for browsing, not booking.
Fix: Create a dedicated landing page with one clear offer like “Get a Free Consultation” or “Download Our Pricing Guide.” Keep it simple, mobile-friendly, and fast to load.
Problem 2: Your Offer Is Too Weak
“Contact Us” is not a compelling call to action. People need a reason to give you their info.
Fix: Use entry-point offers. Popular ones include:
- Free site assessment
- Instant pricing guide
- Floor plan comparison PDF
These offers work because they provide value upfront.
Problem 3: No Follow-Up System
Most builders run ads but do not have a follow-up process. Leads fill out the form and get ignored or called days later.
Fix: Use a CRM to trigger instant SMS and email sequences. Better yet, have an appointment setter reach out within minutes. That is what we do at Vantage.
Problem 4: You’re Targeting the Wrong Audience
Prefab home buyers have specific pain points — financing, speed, and customization. If your ads do not speak to these, they scroll past.
Fix: Create ad copy that addresses problems directly. Use real photos, simple text, and highlight solutions like fast build times, energy efficiency, or permit assistance.
Problem 5: You’re Expecting Ads to Do All the Work
Facebook ads start the conversation. They do not close the deal.
Fix: Your sales funnel must include:
- Lead capture
- Instant follow-up
- Qualified call booking
- A clear sales process to close
We call this the Lead to Deal System, and we built it to solve this exact problem.
Real Results From Our Clients
Builders who switched to our system saw:
- 3x more booked consultations
- Lower cost per lead
- More trust and quicker closes due to faster outreach
Work With Vantage
If you are running ads but not getting booked calls, the problem is not the platform — it is the system.
At Vantage, we help prefab home and modular housing companies generate quality leads, follow up fast, and grow consistently.
- We run your ads
- We build your landing pages
- We follow up with your leads and book the calls
Want to fix your Facebook ads and start closing real deals?
Book your free strategy call and let’s build a system that works.
